What is Print Media?
Print Media is the marketing materials your company uses promote themselves. Business cards, letterhead, advertisements, postcards are the common ones. There are also billboards, posters, and logos. Because of new technology, this has been expanded to clothing, pens, cups and mugs, waterbottles, etc.
Why is Print Media Important to Your Business?
It’s often said that one needs roughly at least 7 touchpoints to generate a viable sale lead, and print material can be a one or more of those connections. For example, something as simple as a business card could lead be great starting touchpoint. Brochures and postcards are a great way to get your message out to potential customers, while promotional material keeps your name out there for passive networking.
Keeping your business branded is important if you want to compete in business. Creating your own card may be okay when you start out, but eventually you’ll need a professional look.
Your printed material should blend well with your digital presence such as your website, social media, or emails.